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All Politics — and Cannabis Marketing — Are Local

Study: Washington, Colorado Provide Insight for California

Quick Summary

  • Study examines experiences of Washington and Colorado
  • Shows how county voting on legalization affects local marketing
  • Dispensaries hang tight to medical benefits where approval is low

California’s legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year.

County voting on Proposition 64 that led the st